The Lie That Costs Owners Thousands Every Year
My timeshare called it an “owner update.”
It was supposed to be 30 minutes.
It turned into a six-hour sales trap that ended with us signing something we didn’t understand… just to get out of the room.
Sound familiar?
You’re not alone — and you’re not crazy.
The Setup: The “Friendly” Invitation That Isn’t
If you’ve owned a timeshare for more than two minutes, you already know the script:
You’re told this meeting is:
• a quick check-in
• a helpful update
• a mandatory “owner information session”
• or “just paperwork” they need to go over
They promise it’s short.
They promise it’s simple.
They promise it’s for your benefit.
But owners always tell us the same thing afterward:
“We walked in thinking they would fix the problem…
and walked out with a bigger one.”
Because the meeting was never about helping you.
It was always about selling you something.
The Turn: When You Realize What’s Actually Happening
You sit down.
They greet you with smiles and coffee.
They start with small talk.
You relax a little.
Then the tone shifts.
Fast.
Suddenly you’re being told:
• you don’t have enough points
• your program is outdated
• your maintenance fees will skyrocket unless you “upgrade”
• your usage is incorrect
• your contract is changing
• your package is “no longer supported”
And every issue they bring up has the same “solution”:
Buy more. Upgrade now. Spend more. Lock in today.
Before it gets worse.
The Villain: The Owner Update Is a Trap by Design
Let’s call it what it is:
The “owner update” is the most deceptive and manipulative tactic in the entire timeshare industry.
It’s built for one purpose:
👉 To move you from frustration to fear…
and from fear to signing another contract.
It’s not accidental.
It’s not a misunderstanding.
It’s not one rogue salesperson.
This is the system.
A system designed to:
• isolate you
• overwhelm you
• confuse you
• wear you down
• trap you in that chair
• pressure you into saying “yes” just to go home
And by hour four…
That’s exactly what most families do.
Not because they want more timeshare —
but because they want the meeting to end.
Owner Truth: They Don’t Want to Solve Your Problems
Here’s the part most owners never hear:
If the timeshare actually worked like they promised at the original sale…
there would be nothing to “update.”
No one would need:
• 6-hour presentations
• “mandatory” reviews
• confusing new programs
• constant upgrades
• or another $10,000 package to fix the last $10,000 package
The owner update exists for one reason:
👉 To “fix” the problems THEY created by selling you something new.
They break it.
Then they sell you the repair.
Then that repair breaks too.
This cycle is the business model.
The Real Cost: Money, Stress, and Regret
Every week at Liberty, we hear stories like:
“I thought they were helping us.”
“We didn’t understand half of what they said.”
“We just wanted to leave.”
“They told us fees would double if we didn’t act.”
“They said our program was expiring.”
“They kept telling us we were using it wrong.”
And nearly all of them end with:
“We signed something we regret.”
That regret is not your fault.
You were manipulated by professionals trained to do exactly that.
The Psychology Behind the Trap
Timeshare sales teams are trained like high-pressure closers — not hospitality staff.
They use tactics like:
• guilt (“You’re not giving your kids memories.”)
• fear (“Prices go up tomorrow.”)
• urgency (“There are only 2 spots left.”)
• shame (“This is why you can’t book more often.”)
• confusion (“Your points are being restructured.”)
• exhaustion (“Let’s just get this finished.”)
The longer you sit, the more vulnerable you become.
This is why a 30-minute update often becomes a 4–6 hour psychological war of attrition.
You didn’t fail.
They wore you down.
And that’s exactly how it’s designed.
The Liberty Edge: You Get the Truth Without the Trap
At Liberty, we don’t:
✘ sell upgrades
✘ pressure you
✘ guilt you
✘ hide information
✘ benefit when you’re confused
We do one thing:
👉 Help you understand your actual legal options — with zero manipulation.
We’ve helped thousands of owners who were pushed into upgrades they didn’t want…
and contracts they didn’t understand.
We know the scripts.
We know the tactics.
We know the pressure game inside out.
Because we’ve spent years dismantling it.
What you need to know before your next update:
If you get invited to one of these meetings, here’s what matters:
• It’s not mandatory — no matter what they say.
• You do NOT need to buy anything to “fix” your ownership.
• You do NOT need more points to stay current.
• You do NOT need to attend to keep your account active.
• You CAN leave — at any time — regardless of what they claim.
And most importantly:
You can get real help without another sales pitch ever again.
Start With Clarity, Not Another Presentation
Before you step into another meeting you never wanted…
Get the real roadmap.
Your questions answered.
Your rights explained.
No sales pitch. Ever.
